Monthly Marketing Report  ·  September 2026

Afrishore Group September 2026 Marketing Report

13 named leads in active pipeline, the FSO press release already cited by AI assistants, strong US search growth for Elite Recovery Group, and an exclusive CNBC Africa interview secured with Sean Effune.
Buyers only: South African traffic excluded; US/UK/Australia/Canada demand counted.
Prepared by Danny Schaffer  ·  30 September 2026
0 · The Short Version

This Month's Headlines

Proven
AI cites our PR
The FSO release is already cited by name across ChatGPT, Gemini and Perplexity, 7 days after publishing.
Confirmed
#1 tied on AI visibility
Tied with Genpact for the highest AI-answer visibility of any tracked competitor.
Landed
CNBC Africa, exclusive
On-air interview confirmed, Fri 2 Oct, with Sean Effune.
1 · Pipeline

13 Named Leads in Active Pipeline

1
Meeting Held
Physitrack
1
Meeting Scheduled
Zappx
1
Proposal Sent
Dandell
13
Total Open Leads
CompanyContactDivisionCountryStageCreated
DandellCharlesBPOUSAProposal sent31 Aug
PhysitrackJack GoodwinBPOUKMeeting held10 Sep
ZappxNickBPOUnknownMeeting scheduled8 Sep
MrBenCarlBPOCyprusWarm lead30 Sep
EarlensLisa CurtisBPOUSAWarm lead28 Sep
Phillips LawDavid RobinsonBPOUKWarm lead25 Sep
Realty AgentLoconte PeterFSOUSAWarm lead23 Sep
PinnpackElvira OrtizFSOUSAWarm lead18 Sep
HWLE LawyersDavid BroughtonFSOAustraliaWarm lead14 Sep
IDC ClinicAxel CostaBPOPortugalWarm lead11 Sep
Darwin HomesIsabel TylerBPOUSAWarm lead3 Sep
Poly and BarkSam RubensteinBPOUSAWarm lead1 Sep
Seth BergeDasa'n FantBPOUSAWarm lead1 Sep
2 · Results by Division

Where the Effort Went

DivisionPipelineEffort This PeriodStatus
BPO9 open leadsContent across 6 weekly batches; technical AEO sprint; Core BPO/ARM LinkedIn live since 6 SepActive
FSO3 open leads4-segment LinkedIn outbound; press release live via IssueWire; blog content (Tax Preparation, Finance & Accounting Outsourcing)Active
ERG1+ lead via LinkedInLinkedIn outbound since Jul, expanded to UT/OR in Sep; 30 blog posts live this window (debt-collection/property-management content)Active
ITO0 leads to dateLinkedIn outbound testing messaging/targeting; blog content (Security Operations & Monitoring + others)Testing
Afrishore QuantNew divisionIntro call with Jeremy Spira 29 Sep; outreach strategy agreed; Quant web page and first article on afrishorebpo.com live; outreach not yet launchedStarting
3 · BPO · afrishorebpo.com

The Numbers Behind It

707
Buyer Sessions
GA4 · 12 Aug – 29 Sep
14
Buyer Key Events
GA4 · 12 Aug – 29 Sep
+33%
Buyer Organic Clicks
Last 28 days vs prior 28 · US position 13.5 → 11.3
✓
Homepage title fixed — no longer competing with /business-process-outsourcing/ for "bpo south africa."
✓
Content shipped across 6 weekly batches (17/24/31 Aug, 4/14/28 Sep) — BPO, FSO and ITO topics.
✓
Technical AEO sprint: homepage schema fixed, full JSON-LD shipped across key service pages.
✓
Property Management vertical stood up for the Darwin prospect — blocked on zero case studies.
✓
Core BPO/ARM LinkedIn (Sean's) — 2 rounds, 6 & 18 Sep.
4 · FSO · Financial Services Outsourcing

Testing 4 LinkedIn Segments in Parallel

US healthcare, UK banking, US food & beverage, and contractors — each with its own targeting, live since 5 Sep. October: enough volume per segment to read real reply rates and double down on what converts.

Proof it's working: the FSO press release is already cited by name across ChatGPT, Gemini and Perplexity, a week after publishing — see Section 8 for the breakdown.

✓
Press release published 23 Sep and picked up by 143+ outlets. Full list: IssueWire distribution report (access code: 221238B64S5).
✓
/financial-services-outsourcing/: 1 click / 156 impressions this window — organic isn't carrying FSO yet.
5 · ITO · IT Outsourcing / AfriCX

Testing Messaging Against a Standing List

LinkedIn outbound is running against a ~1,951-person list, testing different messages to see what gets replies.

/it-outsourcing/ ranks well on Google (position 8.5) but gets almost no clicks (59 impressions, 0 clicks) — the page title/description shown in search results probably needs work, not the ranking itself.

6 · Afrishore Quant · New Division

Intro Call Done, Outreach Strategy Agreed

Intro call with Jeremy Spira on 29 Sep to agree the outreach strategy: UK first, Chief Actuary and COO at small to mid-sized insurers. The Afrishore Quant page and the first article on the website (Actuarial Offshoring in South Africa) are live. Outreach has not launched yet.

7 · ERG · Elite Recovery Group

252 US Organic Clicks, 30 New Blog Posts

US Buyer-Market Organic Clicks
252
10,486 impressions, position 12.1. LinkedIn outbound active since July, expanded to UT/OR in Sep, at least 1 lead sourced. 30 blog posts live this window (debt-collection/property-management topics) — a real candidate for what's driving the organic number.
8 · Cross-Programme

AI Visibility, Press & Infrastructure

20%
AI Answer Visibility
Tied top w/ Genpact
100%
Positive Sentiment
184
AI Assistant Sessions
GA4
Where We Show Up vs. Competitors (MentionScout, blind prompts, no company named)
BrandMentioned
Afrishore41% of the time
Concentrix / Mango5 / Teleperformance12%
CCI Global8%
Merchants / Nutun0%

When we do come up, our own site is the most-cited source — ahead of any competitor's. The other places AI pulls from to talk about us: Clutch, GoodFirms, TheManifest, and Outsource Accelerator.

The FSO Press Release, Specifically (tested 30 Sep, 7 days after publishing)
AI EngineCited us via
ChatGPTissuewire.com (the release itself)
Geminicurrentaffairsjournal.com (syndicated pickup)
Perplexitysports.newsnetmedia.com
✓
CNBC Africa confirmed, Fri 2 Oct, 9:30–10am CST, Sean Effune.
✓
Gartner briefing approach approved by Kobus 30 Sep — upcoming, not yet done.
✓
Press-release skill built — now a repeatable capability.
✓
ChatGPT ads test: ran with conversion tracking in place, generated no leads, now paused.
✓
Anton's "Human in the Loop CX" newsletter: now at 1,773 subscribers.
9 · The Plan for October

What's Next

→
More press releases: keep the FSO cadence going — IssueWire for the lowest-cost releases, stepping up to AB Newswire's annual plan (~$500/year, up to 83 releases) once volume justifies it.
→
Blog-to-social: prioritizing repurposing our blog posts into LinkedIn, Twitter and Instagram content instead of writing each one by hand.
→
Fact Hub page: one canonical page with our locked entity facts, built so AI systems and directories cite it directly instead of piecing facts together from scattered mentions.
→
Claim our Wikidata entry: a structured, third-party-verified profile that AI systems pull from directly — cheap, concrete, and something we haven't done yet.
→
Query fan-out mapping: for each new topic, map the sub-questions an LLM actually generates (pricing, comparisons, niche use-cases) and write to cover them, not just the head term.
→
Alternatives pages: a content format we don't have yet — "Top Alternatives to [Competitor]" pages alongside our existing comparisons.
→
Formal AI-visibility tracking: turn this month's one-off MentionScout test into a running Share-of-Voice score, so future citation shifts can be tied back to a specific action instead of read as a single snapshot.
→
Connectively: keep answering relevant journalist queries to earn expert quotes and citations in third-party articles.
Data: Bitrix24 CRM, Google Analytics 4, Google Search Console (SA excluded), Ubersuggest AI Search Visibility, MentionScout.  Prepared 30 September 2026.